![]() IFlix is present in 13 countries: Malaysia, Indonesia, the Philippines, Thailand, Brunei, Sri Lanka, Pakistan, the Maldives, Myanmar, Vietnam, Cambodia, Nepal and Bangladesh.Įxpanding outside of China will be vital for local players if the country's State Administration of Press tightens regulations on streaming content to a similar extent seen in the gaming sector, Lu said. With iFlix, Tencent can promote its influence in Asia thus putting pressure on iQiyi, or Baidu," Lu said. However, neither of them have attracted local audience. "Tencent Video tried Thailand and iQiyi tried in Taiwan. In the first quarter of 2020, Tencent Video and iQiyi had 112 million and 118.9 million subscribers, respectively. With iFlix's monthly active user base of 25 million in April, Tencent can exceed Baidu-owned iQiyi's numbers and add pressure as the companies compete to expand their streaming businesses outside of China, Ming Lu, analyst at Aequitas Research, said. to expand geographically via acquisitions, analysts said. ![]() The deal announced June 25 includes iFlix's content, technology and resources and gives Chinese internet conglomerate Tencent a foothold in several new markets - which could pressure rivals Baidu Inc. Tencent Holdings Ltd.'s purchase of Malaysia-headquartered video on demand service iFlix Sdn Bhd could see it overtake Chinese rival iQiyi and lead to further consolidation between streamers in Southeast Asia, analysts told S&P Global Market Intelligence.
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